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Self-SWOT- Analysis

Writer's picture: Tayen LambTayen Lamb
Sep 4, 20182 min read

Updated: Dec 27, 2018


STRENGTHS:

Image source: Webb, 2018

  • I have excellent research skills

  • I am creative yet take an analytical approach to tasks

  • I am driven to succeed

  • I am curious and I’m not afraid to ask questions to dive deeper

  • I have experience in making both advertising and marketing strategies from my subjects completed at university

  • I have global experience from living in Denmark for 6 months and I am confident in communicating with people from different international backgrounds

  • I am passionate about the work I do and I’m a creative problem solver

  • I won an internship at UBER from submitting a marketing strategy which was focused on getting more students to become drivers


"Advertising is the art of convincing people to spend money they don't have for something they don't need."- Will Rogers

 

WEAKNESSES:

Image Source: Lastovich, 2018

  • I don’t have a lot of experience in the advertising industry outside of assignments

  • I don’t have a clear direction of which role I absolutely want to do

  • I need to improve my copy writing skills

  • Research can be a time-consuming process for me because I am thorough

  • I have not had experience in an agency style of work place

  • I have not actually implemented a marketing/advertising strategy and seen it through, I have only written the strategies up

  • My skills in building websites are limited to sites like wix & similar website creation sites.


" Today's smartest advertising style is tomorrow's corn. " -William Bernbach

 

OPPORTUNITIES:

Image source: Unsplash, 2018b

  • I can do internships within an advertising agency to gain more hands-on experience and also do the work-integrated learning subject that is offered to students

  • I can submit ideas to my current work place and if implemented, track its success

  • There are opportunities for me to do some self-training/learning in making websites

  • I can keep practicing making designs for all different materials for friends and family or just follow design briefs found online to improve my skills in implementation of designs

  • I can keep up to date with current advertising and marketing trends by following blogs, advertising companies and campaigns

  • I can attend networking events in the advertising industry and reach out to tutors, lecturers and guest speakers at QUT


"The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships." - Leo Burnett
 

THREATS:

Image source: Unsplash, 2018a

  • I’m 27 and will be 29 by the time I finish my current degree which may hinder my suitability for roles as the advertising industry is typically filled with “young” workers

  • Brisbane does not have a strong advertising industry so jobs in the area might be limited and therefore I may be required to move elsewhere for my career

  • The advertising industry is very competitive – Lots of graduates and minimal roles available

  • The industry is always changing, the knowledge I have learned from university might be obsolete by the time I finish if I don’t actively keep on top of what is happening in the industry

  • Companies are starting to do a lot of their advertising work in house



Image references:



Unsplash. (2018a). Neon light strips [Image]. Retrieved from

https://images.unsplash.com/photo-1534515538060-80212d73acb6?ixlib=rb-0.3.5&ixid=eyJhcHBfaWQiOjEyMDd9&s=b88dab59712fb5ad09ae4966dc1f0160&auto=format&fit=crop&w=750&q=80




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