Below is a group work assignment I completed for my advertising copywriting class. We were asked to come up with an advertising campaign to get more members to sign up to the Brisbane women’s Lion’s AFL team.

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I participated in brainstorming of the ideas with the group and then created the digital mockups of the ideas based off one of the other member’s sketches. My group and I were able to present these ideas to the client as part of our assessment.

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Overall the feedback and comments on the ideas from the client were positive.