Image source: Reid, 2018
Digital marketer/ advertising strategist/ consumer behaviour analyst/ strategic Planner, Media Planner/buyer
My dream career would be to work in a creative environment around people who are passionate about what they do and about achieving results. I want to work in an advertising/marketing agency where collaboration and sharing ideas is paramount and where I can be flexible in my role and have the opportunity to progress in the agency.
Ideally, I would love to be in a position creating advertising strategies or digital marketing strategies by analysing consumer behaviours to find the ‘WHY’ people do the things they do (the big idea/consumer insight). I want a role that enables my creativity to flourish but also allows me to embrace my analytical side.
“Creative without strategy is just 'art'. Creative with strategy is called advertising.” - Jef I. Richards
Image reference: Reid, T. (2018). Silhouette person in pink light room [Image]. Retrieved from https://images.unsplash.com/photo-1527698952067-61fc35796fcd?ixlib=rb-0.3.5&ixid=eyJhcHBfaWQiOjEyMDd9&s=a74830f1e156a4bb35d6bb7b5bdcf341&auto=format&fit=crop&w=2690&q=80
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